Performance Marketing Agency

It is a digital marketing technique applied for businesses to increase the number of customers. Performance marketing is a broad marketing technique in which the advertiser/institution pays marketing companies when certain action steps such as sales or clicks are realized, and online advertising and marketing tools are used in the studies. In the studies carried out here, it is aimed to get the highest efficiency with the minimum cost. Performance marketing efforts are made for different purposes such as increasing the traffic of the site, directing sales, obtaining engagement, filling out forms, performing subscription or membership transactions.

The fact that the work done on the internet can be measured with digital marketing methods naturally ensures that this work can also be measured in detail. Since performance marketing studies are based on statistics, analysis and reporting, the strategy here works as follows; Previously obtained data are analyzed and new strategies are created.

For sure, companies that will just start their marketing activities can also benefit from these studies. All they have to do for this is to determine how much they will allocate as a marketing budget and then to determine for what purpose the work should be carried out. Then they should start working with a digital marketing firm to get maximum results with minimum budget.

Performance marketing works if you pay a fee to be in search results or digital channels. The aim here is to pull customer to your website and then to get conversions from them.

You start to realize the effect of the work you will carry out with the performance marketing agency in the first month, and you can continue the process with better results every month.

There are some advantages that performance marketing studies offer to companies. These advantages are as follows;

1. Measurement: You can report the efficiency you get from the marketing work you have done and examine the return on your investment.
2. ROI -Oriented: The main purpose of performance marketing is increasing the return on investment. In other words, the main goal is procuring much more than the investment made.
3. Low Risk Rate: Since it can be measured and works based on data, the risk rate of this study is also very low.

Search Engine Marketing, Search Engine Optimization, Search Engine Advertising, User Experience Marketing, Remarketing and Retargeting, Affiliate Marketing and Real Time Bidding studies.

We can list the objectives and measurements of performance marketing studies as follows;

• CPC (Cost Per Click): Your success in this study is measured per click. Here, if a user clicks on your ad, your budget will decrease.
• CPL (Cost Per Lead): For this targeting, payment is made per lead determined such as gaining membership, performing a subscription process, filling out a form. In order to make a payment here, not only the click, but also the specified transaction must have taken place.
• CPV (Cost Per View): You make payment for this targeting if your video playing on Youtube has more than 30 seconds of views. Thanks to this method, you only pay for people who interested in your video.
• CPA (Cost Per Action): You make the payment after the users perform a specified action. These actions can also be operations such as subscription, membership, form filling and list filling.

If the proper KPIs are determined in line with the objectives of the business and the proper optimization work is done, you can achieve a noticeable increase in turnover. Your job here is to find a Performance marketing agency with a growth culture that knows this business.

Performance marketing studies include performance analysis of companies in digital media, management of online advertising, measuring sales in e-commerce, increasing website traffic, making social media analysis, increasing subscription or membership, and filling out forms.

Performance marketing studies start by setting goals such as increasing website traffic, increasing sales and increasing the number of subscriptions. Afterwards, the strategy of the campaign to be made is created in order to achieve these objectives. After the strategy created, the campaign with the most successful performance begins to be optimized step by step. The data generated during the campaign process, together with analysis and metrics, are examined in detail and necessary studies are carried out to increase the sales rate. Continuous measurement made in the studies carried out with performance marketing consultancy is done to make the campaign more effective.

While doing performance marketing studies, you need to pay attention to some points. If you do not pay attention to these points, the efficiency of your work will begin to decrease. The points are as follows;

• You need to focus on long-term results rather than short-term results. Acquiring loyal and happy customers in the short term is a very difficult return, and the returns you receive in this way will not be permanent for you.
• In order to get instant and fast results, you should not increase the number of impressions too much and you should not bore the users. This will affect the results you get in the long-term.
• To increase the efficiency of your performance marketing efforts, you need to choose the proper KPIs and metrics. The studies you will do without determining the most accurate objectives for you will not give you the results you want.
• The quality of the content, videos and visuals, prepared texts should be well prepared and brought to the desired target. No matter how successful your targeting and strategies are, the lower the quality and attractiveness of your content, the lower your return will be. In fact, they all form a whole with each other. Therefore, it is necessary to work on all of them sufficiently.

Overall optimization will take up to 6 months. In this process, errors in advertisements and website will be corrected one by one. After the common mistakes are fixed, you need to adapt to the changed order. As the world is constantly changing and evolving, new marketing opportunities arise all the time. Due to the change and development process, the optimization process continues continuously.

The following channels are used in performance marketing studies;

Search Engine Optimization (SEO): It is the work done with the aim of showing the proper content to the proper person after the searches made on the search engines. Studies such as on-page SEO (On Page SEO) and off-page SEO (Off-Page SEO) are carried out.

Search Engine Marketing (SEM): It is the technique of taking place in search results and achieving rapid conversion by doing paid advertising on search engines. Tools such as Google AdWords and Google Analytics are used in search ads.

Google Display Network (GDN): GDN ads target users browsing website pages.

Social Media Ads: Campaigns targeting the target audience are created by using tools such as Facebook Ads, LinkedIn Ads. By using these digital tools, communication with the audience is achieved through social media.

Remarketing: It is aimed to increase ROI by targeting people who have visited your website before with cookie-based technology.

User Experience Marketing: It is the work done to ensure that the experience of the users in the whole process reaches the best point.

Programmatic Advertising: It is the work done to deliver the proper content to the proper person at the proper time, together with real-time data through software.

Affiliate: With the cost-per-action (CPA) targeting, sales partnerships are made with intermediaries such as influencers, bloggers, vloggers and payment is made on the basis of commission. The strategy here works in a win-win manner.

Real Time Bidding: It is the bidding of more than one advertiser by auction method for programmatic advertising.

Native Advertising: It is a work done by compressing the contents of different digital platforms, without boring the user.

These are advertisements given using RTB, real-time targeting technology. It is structured according to the strategy prepared in line with the KPIs determined for your brand. We manage Google Doubleclick and Criteo ads and programmatic purchase ads.