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Looking for a competitive advantage in the realm of corporate SEO? Learn how to find long tail keywords if you want to rank for thousands of low-competition search terms that cumulatively produce significant traffic. Long tail keywords examples aren’t exactly the most glamorous or sought-after words. However, don’t underestimate their ability to produce outcomes. Long tail keywords are search engine optimization’s worker bees (SEO). Furthermore, if you combine them with your short-tail keywords, you’ll have a powerful, long-term organic search strategy that will dominate the buying funnel. To achieve this, you can also get help from an SEO Agency.

What Are Long Tail Keywords?

What Are Long Tail Keywords?

What Are Long Tail Keywords?

Long tail keywords are more particular keyword phrases that visitors are more likely to employ when they get closer to a purchase or when utilizing voice search. The search volume for most long-tail keywords is lower than for short or “head” terms. Long tail keywords examples seem counterintuitive at first, but if you know how to utilize them, they may be really beneficial. Long tail keywords are search phrases with a low volume of searches and low levels of competition. Long tail keywords examples are also often lengthier (3+ words) than other keyword kinds. Despite the fact that few individuals look for long tail keywords examples individually, long tails keywords for a significant portion of all Google searches when totaled. In addition, the question of how to find long tail keywords is as important as what these keywords are.

How Do Long Tail Keywords Work?

How Do Long Tail Keywords Work?

How Do Long Tail Keywords Work?

Before answering the question of how to find long tail keywords, you should know how they work. Consider this scenario: If you run a business that sells running shoes, there’s a good chance your pages will never show up at the top of an organic ‘shoes’ search because of high competition. If you specialize in modern art-deco furniture, for example, phrases like “contemporary Art Deco-influenced semi-circle lounge” will consistently bring you customers seeking that specific item. Managing long-tail keywords is just a question of improving communication between your company and the clients who are already looking for what you have to offer.

Consider this: how likely are you to click through to a sale if you google the phrase “sofa” (a very wide keyword commonly referred to as a “head term”)? However, if you Google “elm wood veneer day-bed,” you’ll likely find precisely what you’re searching for and be willing to pay for it right away. A long-tail keyword will bring in less traffic than a more prevalent one.

Finding Qualified Searchers with Long Tail Keywords

Now that you know what these keywords are, you can now learn the answer to the question of how to find long tail keywords. A long-tail keyword is a phrase made up of three to five words in length. Long tail keywords help you to target specialist populations since they are more precise than broad phrases. Because they are meant to better represent how individuals make searches, long tail keywords examples are also less competitive than generic keywords. You can attract more high-quality visitors to your website using long tail keywords examples, which are more likely to convert. Long tail keywords become increasingly significant as a customer’s journey progresses. Users typically start with a simple search and then get more comprehensive as the search engines direct them toward resolving their problem.

Shorter keywords can have tight competition for ranks, but visitors might be scattered and ROI can be low. You’ll get less traffic with wise use of long tail keywords, but the return on your investment will be proportionally a lot higher: you’ll be drawing exactly the audience you’re looking for, and that audience will be far closer to point-of-purchase than your less-savvy rivals.

How to Find Long Tail Keywords?

How to Find Long Tail Keywords?

The answer to the question of how to find long tail keywords is important for many website owners. Long tail keywords are particularly useful in the retail industry since their high specificity signals a high level of buying intent. Long tail keywords examples are also simpler to rank for than their more generic equivalents, as long tail keywords account for 92 percent of all search engine queries. You can try to target an almost endless number of long tail keywords examples with your content. Of course, not all long-tail keywords are created equal; here are some tried-and-true methods for identifying the ones that are most relevant to your site’s users and readers. You can also get support from an SEO Firm.

Use Google Suggest

The first answer to the question of how to find long tail keywords is to use Google Suggest. Simply typing a broad phrase into Google (or any other search engine) and seeing what autocomplete recommendations emerge is a smart way to start gathering long tail keywords. Long tail keywords examples may be found in abundance in Google Suggestions. Simply start putting your core term into the Google search box and watch what Google provides as variants.

Similar to Google Suggestions, which show as you type your query, however, these related searches appear at the bottom of the SERP, below the first page of organic results. This method allows you to see exactly what is hot on Google without having to guess. However, when investigating long tail keywords examples, it’s not the most practical way, which is where keyword research tools might help.

Use More and Different Keyword Research Tools

If you only use one keyword tool for all of your keyword research, you’re doing yourself a disservice. You’ll miss out on a bunch of long-tail keyword variations as a result. The more keyword research tools you use, the more long tail keywords examples you’ll uncover. The Google Keyword Tool is an excellent place to start because it is a terrific fundamental tool. When employing for keyword research, you may search for phrases and brands, select a domain to use as a filter, and use additional filters if you want to narrow down your search for long tail keywords examples even more. For you, the program will build a list of keywords. It also informs you how competitive each term is in Google Ads and how much you can anticipate spending per click. Even if you don’t intend to launch a Google Ads campaign, this will give you a fair indication of how much each term is worth and how tough it will be to rank for each keyword in organic search results.

  • Google Trends
  • Semrush
  • QuestionDB
  • AnswerThePublic
  • Keyword Tool Dominator

Mine Your Search Query Reports

If you’re running an AdWords PPC campaign, don’t forget to use your Search Query Report as you would your analytics. It’s just one of the numerous ways that PPC data can help you improve your SEO. The search terms that led consumers to click on your adverts rather than organic search results are displayed in your Search Query Report. You also have more access to this information than you have to your organic referrers in Google Analytics. It may also be easy to observe which terms, rather than merely traffic, are generating conversions. Long tail keywords with high conversion rates are very valuable.

Browse Q&A Sites

Q&A sites are popular forums for individuals to learn new things about a range of topics. They function similarly to search engines, delivering results in response to a query, but the results might originate from any forum user. Long tail keywords examples are useful for questions – The fact that these folks are seeking solutions and knowledge is self-evident.

  • Answerbag
  • Yahoo! Answers
  • Blurt it
  • WikiAnswers
  • Quora

Browse Wikipedia

Another answer to the question of how to find long tail keywords is browse wikipedia. Copying Wikipedia’s on-page SEO may teach you a lot. If you’re looking for information about a certain phrase, look it up on Wikipedia. You may also run a page search for your core term (Control-F) to check what additional versions exist throughout the text. In addition, many Wikipedia articles have a “See Also” section at the bottom that can be useful for locating clusters of similar phrases.

Steal From Competitors

With the use of Google search and SEO tools, you can see which precise long tail keywords your competitors are utilizing to rank top for more generic inquiries. Take notice of the long tail keywords examples that regularly occur on top-ranking pages and consider how you may incorporate them into your content while boosting the editorial and visitor experience. You’ll also be exposed to terms and concepts you hadn’t previously explored. Wikipedia is frequently your rival for informational requests. Begin by looking at the pages that are ranking in the top 5-10 positions for the head and mid-tail phrases you’re aiming to rank for and see what sorts of keyword variants they employ.

Are Long Tail Keywords Important For SEO?

Are Long Tail Keywords Important For SEO?

Are Long Tail Keywords Important For SEO?

Long tail keywords account for more than 70% of all search inquiries. This is especially true now that consumers are utilizing voice search more frequently. People increasingly use the same sorts of wording while asking Google questions as they would when conversing with a buddy. This is referred to as “natural language.” As a result, using long tail keywords in your content increases the likelihood of attracting these individuals to your website and initiating the buyer’s journey. Long tail keywords are more particular since they are made up of only a few words. As a consequence, both users and site owners should expect improved outcomes. Brands will benefit from traffic that is more closely linked with their content, allowing them to more successfully pull new customers into the sales cycle. Customers are also pleased because they receive material that is more closely aligned with their goals. Long tail keywords examples are more specialized, which means there is less competition for each keyword phrase. Brands can better tailor their unique keywords to the services they offer customers.

Long Tail Keywords Example

Consider the word “running shoes” as a broad search query. Long tail keywords examples for that general phrase include:

  • Best women’s running shoes
  • 2018’s best long-distance running shoes
  • Running shoes for those with damaged knees

Because it competes with large firms with greater authority in search and larger expenditures for SEO and SEM, a small or medium-sized company may find it challenging to stand out or rank for the general search phrase “running shoes.” Small to medium-sized businesses, on the other hand, may compete with larger companies and appear on the first page of search results by focusing on more precise, long tail keywords examples. It’s also easy to deduce the searcher’s purpose with these narrow keywords. In other words, when people use a specific search phrase, it’s clearer what they’re looking for. A searcher who types in “running shoes” can be trying to buy running shoes, learn more about specific running shoes, or get answers regarding running shoes. However, if someone searches for “running shoes for poor knees,” it’s fair to conclude they want a comfy running shoe that supports their knee joints. You can generate more tailored content that fulfills intent and performs better in search if you know what a searcher is searching for.

Haydar Özkömürcü

Marketing Consultant, Growth Hacker. During his professional career, he has worked with more than 300 brands such as General Electric, J&J, Tencent around the world. It has more than 3000 students actively working in the sector. He writes articles in industry-leading publications such as SEMrush Blog and Brandmap, and was chosen as Turkey's most influential person in the field of Internet and Technology. He is the founder of Google Partner Cremicro. Google Ads, Semrush, Facebook Ads certificates are available.